WoW Tokens, the new currency for World of Warcraft that allows players to buy subscription time with in-game gold, go live today in the Americas. Blizzard will reveal additional regional launch dates further down the line.
Tokens are designed to give long-time players something else to do with their Smaug-esque virtual gold reserves, and help deal with the ongoing problem of gold-farming.
Players can buy Tokens in the World of Warcraft shop for $20, then sell them in the game’s auction house for a starting price of 30,000 gold - that amount will fluctuate over time depending on supply and demand. When another player buys your Token, it becomes Soulbound and they can redeem it for 30 days game time.
”To start we’ll be limiting the number of Token purchases to 10 within a 30-day period,” explains Blizzard, ”but this limit may be adjusted over time. While Tokens will be available immediately from the Shop, please note that there may be a delay before Tokens put up for sale on the Auction House become available for purchase with gold.”
It remains to be seen whether this new initiative can curb the thriving gold-farming business, but EVE Online has already initiated a similar system with some success. For the finer details on WoW Tokens, head over to Battle.net.