Developer Techland feel Activision and Bungie are onto something with their latest Red Bull energy drink marketing promotion, where buying select cans unlock exclusive quests and XP boosts in console-only Destiny.
The Dying Light studio however has backed a rival. They’re teaming up with the ”real king of hydration” and want us chugging back glasses of water. They’ve started #DrinkRightDyingLight and #DrinkForDLC.
[center]<blockquote class="twitter-tweet" lang="en"><p lang="en" dir="ltr">We're jumping on the latest trend in game marketing! #DrinkRightDyingLight > #DrinkForDLC pic.twitter.com/DQHr6MRFwi</p>— Dying Light (@DyingLightGame) June 24, 2015</blockquote>
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Take a picture of yourself drinking this apparently-good-for-you water and tweet it with the two hashtags to get an epic new docket to use in Dying Light. It’s this kind of marketing genius that makes the world go round. How long before people are ‘farming’ lakes for docket codes?
[center]<blockquote class="twitter-tweet" lang="en"><p lang="en" dir="ltr">@Vangelus I don't know about you, but every time we have a glass of water it's like we're doing a 360 Ollie on a skateboard in a wing suit</p>— Dying Light (@DyingLightGame) June 24, 2015</blockquote>
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