After those live-action The Division marketing pieces Ubisoft has sent our way, they’re scaled up production of a full-blown documentary about the real-world issues covered in Ghost Recon: Wildlands.
Not attempting to have this one be another way to get players to pick up their game, this new venture is, quite simply, a take on Rusty Young’s ‘Marching Power’ book telling of Bolivia’s troubling drug trade.
Ubisoft has begun to get more involved in live-action storytelling lately. Sure, there’s the obvious Assassin’s Creed movie with Michael Fassbender, but they’ve been dabbling in live-action outside of Hollywood with their advertisments for both Steep and Ghost Recon: Wildlands. Speaking to GameIndustry about its impending release, Mark Slaughter - a heck of a name for a marketing director - told the site his team wanted to “create a truly compelling piece of content, which could stand alone alongside any documentary in its genre.”
Ghost Recon: Wildlands Beta Kicks Off This Weekend - Beta Keys Are On Their Way
And while “the documentary also provides added content for our existing fans.”, that doesn’t mean they’re not still using it as slight stopping power when it comes to marketing as they’re hoping to “introduce the brand to a wider, more mainstream audience” through it, too. They’re just not going to pepper it with slogans. They’d rather do the story justice with the right people involved and drum up interest passively.
Releasing just a day before Ghost Recon: Wildlands hits store shelves, they’re not actually sure where we can direct our eyes just yet. Talks to have it available on streaming platforms are ongoing, so who knows where it’ll end up.
