Speaking to gamesindustry.biz, David Solari the vice-president of Codemasters Online Gaming always planned to develop their own MMO properties.
After handling licensed games like ArchLord, Dungeons & Dragons Online and Lord of the Rings Online - they reckon their ready to rumble.
"We always had a five year plan and it was always in the middle of that five year plan that we would start developing our own games," said Solari.
"We are looking at that and we have to think very carefully about what title is right, what will work in the future. These aren't easy questions to answer and it's very easy to fail in the MMO market so you've got to take your time, be careful and be sensible," he went on to say.
Producing a MMO is indeed very costly, especially with standard games for the PC are already having their development price tags rocket. They've used their collective noggin and handled licensed titles to help them learn and understand how the how model works.
"Recently we've seen a couple of really nasty failures in the MMO space, whether the message wasn't right or the quality of the game wasn't there, because it's an extremely competitive market."
Clickfor the full interview between gamesindustry.biz and David Solari.