Speaking during their earnings call, Kotick revealed that Activision-Blizzard are planning to unleash an invasion force of 70 SKUs based on "already proven franchises."
That'll be multiple offerings of Guitar Hero, Call of Duty and film-based titles too. That's not to mention the four new IPs well into production like Prototype and Singularity. Bring it on!
Apparently there'll be some "innovative" Call of Duty titles gunning their way into our gaming hearts. A new Bond game will be at her majesty's pleasure too, most likely with Daniel Craig signing up again for likeness.
Prototype is looking to be one hot new IP for Activision and there have already been calls for a full comic book for the star anti-hero. Exciting times for anti-heroes, the darker side is always more fun.
Activision barraging 2009 with more than 70 SKUs, wallets in hiding
06 November 2008 | By Simon Priest