With five studio closures and the canning of a number of projects, 17% of studio staff has been terminated. This is all to coincide with the ”new strategic plan”.
The blame is mostly ours apparently as consumer confidence has taken a tumble, which has created a ”cautious” retail market. Fewer projects mean bigger selective budgets.
”We are aligning our business to be more competitive in key consumer segments and address the current business environment. We expect the combination of a much more focused and competitive product line with a more efficient cost structure to put THQ back on the path to growth and profitability in fiscal year 2010.”
Their argument boils down to ‘less is more’, as less projects on the go means they can chuck more cash at the survivors to pump up the quality of games. They’re already very happy with two of their latest creations.
”We have made substantial progress in improving product quality and innovation, as evidenced by recent shipments of several well-reviewed games including de Blob and Saints Row 2,” explained THQ CEO Brian Farrell.
Project lead on the THQ “new strategic plan”
