With Google’s increasing interests in things non-search related, Forbes’ Chris Morris ponders whether the giant might be looking to get a piece of the gaming pie.
Given Google’s ”policy of encouraging side projects” it’s likely that someone is bouncing the idea around having already acquired in-game advertiser Adscape.
”The paths Google could take to develop a bigger presence in the gaming industry are varied,” writes Morris. ”With its financial war chest, the company could easily acquire one or several casual game development houses, using those to deliver in-game advertising via Adscape.”
Though he admits that ”Google has downplayed talk of entering the game publishing or development arenas.”
Click here to read the full Forbes article.
“All your ads are belong to us” - Google, presumablySource: Shacknews
