The big cheese over at NVIDIA feels that consoles aren't conquering the PC, they're "just different" and PC gamers generally get a better deal for it.
Taylor says "the console is a baseline, the PC is going to be an improved version." Titles like Assassin's Creed and Mass Effect come to mind.
"I think we have to face the facts - the value of consoles is such that no-one is going to make a PC-exclusive game in the future. Why would they? Why would they ignore consoles?" said Taylor, in an exclusive talk with Eurogamer.
"That said, PC gaming is changing - and consoles don't threaten PC gaming. They're just different. Adapting to that and understanding that is what I think is really, really important."
"Most PC gamers also own consoles - not all of them, but a lot of them. What we're seeing happen is that, yes, people are developing for Xbox 360, for PS3 - but they're also developing for PC," he added.
Ubisoft's Assassin's Creed saw a number of improvements even from little gameplay tweaks and additions to superior visuals. The same goes for BioWare's Mass Effect which sits more comfortably on the PC with better interface handling and close to no 'texture popping' that dogged its console counterpart.
"The console is now a baseline. If you look at Gears of War or Assassin's Creed, they came out on console and they were great experiences - but the PC versions had additional aspects to them that also made them attractive, whether you owned the console version or not," continued Taylor.
"The PC version was better. That's something that people need to get their heads around - the console is a baseline, the PC is going to be an improved version. That's an exciting future, and that's why I don't see anything threatening about console at all."
Clickto read the full interview between NVIDIA boss Roy Taylor and Eurogamer.
NVIDIA's Roy Taylor believes "consoles don't threaten PC gaming"
11 June 2008 | By Jamie Davey