Strauss Zelnick has revealed that T2 has been researching "pretty aggressively" on in-game ads for Sports titles and micro-transaction ideas for other properties.
He wants episodic content to be a profitable model for high quality titles but it must have value to the consumer, so character wigs and novelty horns should work fine.
"You can't pull content out of a console game and the sell it to people later; it's not a good experience," said Strauss in a cunning dig at rival EA over Bad Company's (the game, not the actual company) weapons DLC.
This is all part of Take-Two's plan to "turn packaged goods partially into a subscription business, and drive some of the volatility out". Good luck with that guys.