They had to get fresh bodies for warehouse duty too and Rowe proclaims Grand Theft Auto IV should "break all previous records".
"We're experiencing trading levels similar to what we would see in the run up to Christmas, taking over 80 orders per minute at peak times."
"We have had to recruit extra warehouse staff to work through the night to ensure product arrives on the day of launch," he added.
The wait is over for the vast majority of GTA fans, finally, and even pulling myself away from Liberty City for a moment is too painful right now - virtual cars don't jack themselves you know!
"Grand Theft Auto IV is going to break all previous records when it comes to gaming," Rowe added.
Clickto visit the official Grand Theft Auto IV website.