To celebrate the launch of the X-Men Origins: Wolverine video game in the UK, Activision has teamed up with Edinburgh Zoo to change the name of the UK’s only male adult Wolverine to Logan in respect to the Marvel character.
This may be the most bizarre promotional campaign you’ve seen, but it’s for a good cause as Activision has also sponsored the Zoo’s wolverine enclosure and breeding programme to help ensure that Edinburgh Zoo can continue its breeding programme throughout 2009 and 2010.
There is also a demo for X-Men Origins: Wolverine available to download from the Xbox Live Marketplace now at 624.95 MB.
