SCE President Kaz Hirai has said they'll be using the PlayStation Network to help bring the PlayStation business to break-even "and later to profitability."
Sony want to encourage hardware purchases as the "starting point" for new services and experiences for customers, "not the endpoint". PSN revenues are expected to double this year.
"We need a strategy where buying a hardware is not the endpoint but instead a starting point that can offer new experiences to our customers," Hirai-san told .
A price snip for the PS3 console is still a rather touchy subject with Sony executives, with Hirai-san responding that such a thing could only be determined by "market developments."
Sony Computer Entertainment are optimistic that revenues from the PlayStation Network will more than double to around 50 billion Yen, which is about $525.6 million - a much less glamorous figure after the word billion.
Sony will be striving to slim down manufacturing costs even more, and they aim to avoid a fourth year of running losses for the division.