One company that's no stranger to motion-control is SEGA, they've got "good gestural experience" with games and are so psyched at the "possibilities".
Both Xbox 360 and PS3 offer "so many opportunities" through the technology, it almost requires to "throw history away" and embrace a "new way of thinking." SEGA is chuffed.
"Being the largest third-party publisher on Wii we obviously have good gestural experience so for us I can see an opportunity to get a land grab on some of our competitors by taking our head start in gestural gaming and evolving it," SEGA's Gary Dunn tells GamesIndustry.biz.
"I was blown away by it, both systems offer us so many opportunities to do great things with videogames," referring to Microsoft and Sony's competing motion technologies.
"I immediately now want to make another Virtua Tennis. There's so many games and possibilities. I want to go away and lock myself in a dark room with some of our cleverest chaps and see what we can do with it." A common SEGA tactic, in case you wondered.
"We've got to look in different directions to almost throw history away and it requires a whole new way of thinking. We've got to ask what can we do with this, because completely different genres of games could open up."
There are two ways things could go in the immediate future, and that's embrace the motion systems to existing franchises, or toss aside the conventional and build from scratch.
"It's going to be an issue but it comes down to how we deal with it. It's too early to say what those issues might be," Dunn caution, referring to the eventuality of three motion platforms.
"There are two possible routes. You can opt to design a system around commonality so you have efficiency when you grow out your game design across platforms, or you can develop a different development process for each system," he concluded.
SEGA wants back into your gaming hearts, and they see motion tech as a way in.