When Activision originally revealed the price, retailers warned of the effect that the increase would have on consumers, which is £5 more than other Xbox 360 and PlayStation 3 titles on the market.
But Brown is confident that consumers will feel that they are getting a good deal with the content provided by Modern Warfare 2.
”At the end of the day, there is a spectrum of what people can afford and what people are prepared to spend. These things are key,” said Brown.
”This is an industry where things cost a lot to develop and it’s a risky business. We talk about building franchises; it is very expensive to do this from every respect. What we are finding is that for the right products, if you look at the time someone will spend playing something and compare it to something else, people are saying it’s worth it.” he added.
How do you feel about the price increase, gamer?
