Bigwig CEO John Riccitiello has announced they plan for two more subscription services this fiscal year, exactly what they're "on or around" wasn't spilled.
EA are pleased their online revenues "continue to grow" with their Pogo and Warhammer Online ventures. Whatever these two new ones are, EA want the "best possible" PR for them.
"On PC, our subscription revenue streams continue to grow with our Pogo and Warhammer businesses," said Riccitiello at EA's full-year financial call.
"We also plan to introduce two additional online subscription services later in the fiscal year." The Sims 3 already has an online component announced for it, it'll employ micro-transactions for gamers to buy in-game items and other wares.
"We think they’re consumer propositions first, and we want to use the best possible public relations to bring those to market in a way that will benefit the titles," he said, in response to Lazard's Colin Sebastian question on title secrecy. "We’ll certainly be communicating what they are on or around the next call."
"...it's not a deep dark secret, it's just sort of managing our marketing the best we know how."
Perhaps the ideas maybe a little radical and EA want to 'feel' the gaming public for a response first? Next fiscal call at EA should be slightly more interesting none the less.