Officially the Dungeon’s & Dragon’s Online Unlimited service doesn’t go live to the public until tomorrow, but micro-transactions have been a huge success already.
VIP subscribers were given a ”buttload of points” to buy in-game content, but they burnt through them quickly and starting buying up more. Turbine have sold ”millions more” already.
”They all got a ton of points for being loyal subscribers, for being in the beta. We weren’t really expecting a ton of sales…they had no incentive to. They already had access to all of the content as VIP subscribers, and we just gave them a buttload of points,” Turbine says, reports Kotaku.
”They’ve gone through their points, and we’ve already sold millions more Turbine points, and we’ve not even opened up the world to the public yet.” Early access has been early profit for developer Turbine, they practically declare the transformation a success already.
”The hottest selling items are the new Favored Soul class, which is unlockable in game, but all of our subs just went ahead and spent points on it, unlocked it, and they’re playing it right now. We’re real excited for September 9th when we open the world up to everyone else.”
This free-to-play model, which only launches in the US for now, hopes to rekindle interest in the long running Dungeons & Dragons Online community, and it seems to be working.
