Sony CEO Howard Stringer has commented that Activision's Bobby Kotick "likes to make a lot of noise," but it's all just corporate politics he dismisses.
He's "putting pressure" on Stringer, and likewise, he's returning the favour. It's just the "nature of business." A price cut would have Sony lose money on every PS3 - "how's that for logic?"
"He likes to make a lot of noise," Stringer said, attending the Allen & Co conference, reports . "He's putting pressure on me and I'm putting pressure on him. That's the nature of business."
Last month Kotick said: "When we look at 2010 and 2011, we might want to consider if we support the console," offering the most clear cut price snip request yet.
CEO Stringer was asked on the logic of not cutting the price of the PlayStation 3, to which he replied: "I (would) lose money on every PlayStation I make -- how's that for logic."
It's believed a price drop is coming later this year, which is also said to coincide with the launch of a slim line PS3 model - purportedly being manufactured in Taiwan after contracts surfaced.
Kotick's PS3 price 'threat' the "nature of business" says Sony boss
09 July 2009 | By Simon Priest