The expectation you’ll be demonstrating how great the console tech is ”can override” the games development. Studio takes fanboy flak.
”When you are exclusive, sometimes the pressure to demonstrate technology can override other aspects of game development,” Tameem Antoniades of Ninja Theory told Eurogamer in an interview. ”Being involved in one side of a format war as if it’s the machines that make great games can also be draining.”
”You get a lot of attention as an exclusive developer which is great, but on the flip side there was a lot of anti-Sony feeling going on which I felt was unfairly being directed at our team.”
”Our focus is now on building as compelling a game as we can and I am more comfortable with that,” he added. Heavenly Sword was a PS3 exclusive and released back in 2007.
Currently the studio is hard at work on Enslaved, which is for both Xbox 360 and PS3, and is set in a post-apocalyptic time with Alex Garland (The Beach) its narrative wizard.