The UK developer is psyched by their own creation, and is so confident that gamers will like what they have to offer with sci-fi shooter Brink, that they already have sequels mapped.
They aim for multiplayer that draws in gamers who wouldn't normally give it "the time of day." Brink changes the way "a shooter feels," with both story depth and "balls-to-the-wall action."
Splash Damage's creative director, Richard Ham, believes it could become "another landmark franchise" that will have gamers wanting to "keep coming back to. I'm looking forward to Brink 2 and 3 as well - we already have big plans for that."
"We're trying to make a multiplayer game that invites more people in that wouldn't normally give multiplayer the time of day," he added. Ham realises the risk inherent with new IP.
"Players are putting a lot of money on the table - they want to know what they're getting into" he said, but he hopes gamers are "willing to take a chance" with Brink.
"It changes the way a shooter feels," he continued, saying it's got "a lot of depth and backstory" as well as "in-your-face, balls-to-the-wall action." It's to offer co-op play for two teams with up to eight players a side, an evolution of the Left 4 Dead experience.
Brink is being released on Xbox 360, PS3 and PC in spring 2010. See the E3 teaser below.