This is in response to a claim from earlier in the month when Chips MD Don McCabe accused supermarkets of “bully boy pricing” after seeing them reduce the cost of FIFA 10 by more than 50 per cent of its RRP.
”It might surprise Don and others, but we aren’t making any money on FIFA 10 because the price we have had to pay to the supplier is more than we are charging our customers.” an ASDA rep told Gamesindustry.biz.
”I am sure the other supermarkets are in a similar boat, so to criticise them as ‘bully boys’ doesn’t make sense to me – how can you be a bully if you are selling something for less than you buy it at?”
