Now it seems they're ready to take that to the next level. British developer Codemasters has recently announced that Indian firm Reliance Big Entertainment has bought a 50% share in the company.
Speaking to , Rod Cousens said how he believed the acquisition will "leapfrog" them into the big leagues:
"...where we've been this high-quality company in England, I think this really propels us on a global stage, and no one can doubt the financial resources behind this company now."
Cousens promoted Reliance's "immense resources", and also believes that online portal Zapak and Jump Games have huge potential to spur online Codemasters growth.