"sequel-ise" drive. Boss Mike Hayes says they hope to spin more out of Aliens vs Predator and Bayonetta in the future.
Obsidian's RPG Alpha Protocol is another they want made "into a franchise." Sega wants to get "core games right before anything else."
Total War is another franchise that's been getting some attention from the higher ups, especially with talk on an MMO direction somewhere. Creative Assembly recently released Napoleon: Total War which adds in co-op campaigns.
"It goes back to the start of the interview - we want to get the core games right before anything else. We've got our shooter with AvP and our RPG with Alpha Protocol - we really want to make that into a franchise. That's the area where we need some success, to sequel-ise that," Sega West head Hayes told in an interview.
"If you think about it, we can sequel-ise Bayonetta, AVP, Alpha Protocol - if we can make a hit of something like Vanquish - then you add that to Football Manager and Virtua Tennis - we actually have a broad portfolio."
Right now Sega is focused on getting their 'core' right before taking risks on any big time investments like an MMO title for Creative Assembly's history series.
"MMOs are feast or famine for publishers. Would we look at how we take existing franchises there? Yes. We've done Football Manager Live and that's been profitable. We've done 35,000 on that, which is a good fanbase," he said.
"People often ask if we'd take Total War in that direction and we're constantly looking at it, but MMO is a very competitive market." Rebellion's Aliens vs Predator hasn't been on fire in critical reception but it has in European sales. Will Alpha Protocol hit the mark?