The publisher does ”need to build awareness” but apparently it’s more a ”gift-oriented game” for Santa’s convenience. Optimism or delusion?
”There’s hopefully a method to that madness,” Activision Publishing CEO Eric Hirshberg said. Well there’s definitely something going on - it bombed selling just 3000 copies among US consumers in October.
”For the first time we’re targeting that game to kids. It’s a gift-oriented game, but, that said, we need to build awareness for the game still. … I think you’ll hopefully see a bigger ramp-up as we get further into the gift giving season.”
Tony Hawk: Shred released on Xbox 360 and PS3.
