There's just "no room for average games" in today's world he says, revealing Homefront to be in the "six-to-ten-hour" long range. It's "a global game".
"There's no room for average games any more in the world," declared THQ core game boss Danny Bilson. "I promise you it competes with everybody else in the genre; in the shooter genre, in the action genre, or what I like to call the 'you're in the movie' genre."
"This is an incredible experience. Homefront has a heavy emphasis on the multiplayer, but the single-player is extraordinary. It really is."
"I'm going to be really honest," he continued. "To get ... 20 hours of single-player, you'd have to sacrifice perhaps the depth of the multiplayer. Or have a five-year schedule and unlimited budget." Like the other FPS big boys, singleplayer is secondary to multiplayer.
"Like the other single-player games, you're going to find our single-player to be in the six-to-10-hour range, and the multiplayer possible in the 100-hour range."
Homefront is set in 2027 with the super industrial rise of North Korea and their sudden conquest of East Asia. They invade a financially stricken US and begin a full occupation. The action ultimately isn't limited to just American soil - it's going global.
"When you play it I don't think you're going to be asking yourself, 'Well this could never happen.' You'll enjoy the emotion and the terror of being in an occupied country," said Bilson. "To a point, this is a global game, because it's not that important that it's America. It's that important that it's an invaded, occupied homeland."
"There are countries in this world that have suffered occupation, and everything we do in this game is based on history, not exactly fantasy - it's just transmitted through a future fantasy."
"So the things you're going to see in the first five minutes of Homefront are things people saw in Poland in World War II, for instance," he added, "or in Cambodia, or in other parts of the world today. I don't want to get too political, but you'll see there is a reality to it."
Homefront releases on Xbox 360, PS3 and PC March 2011. The next instalment in the franchise, if the first proves a hit, is thought to be set in an occupied Great Britain.