The Entertainment and Devices Division (EDD) raked in revenue of $8bn for fiscal 2010, matching ‘09. Profit bumps from $108m to $679m.
Yes you can take away from this that Microsoft is thoroughly loaded from its Xbox business. The console, Xbox 360 games, Xbox Live and accessories, Zune, PC games and online services all form Microsoft’s Entertainment and Devices Division (EDD).
Xbox 360 and PC games through were ”flat” in their performance in 2010, as Microsoft made less money off them. Revenues slumped $12m which is the fault of less consoles shifted to consumers and income per console. Xbox Live offsets loss though.
Xbox Live is a mega money maker for Microsoft and amazingly the revenue from its digital marketplace has made more than its Gold subscriptions. Their R&D expenses went up $48m, which is 10%, ”primarily reflecting increased third-party development and programming costs and increased headcount-related expenses” they said.
The recent relaunch of the Xbox 360 with its new slim design should help bulk up numbers for fiscal 2011. They won’t abandon the Xbox business anytime soon.
