It's the biggest financial project EA has "ever undertaken" in getting a title to retail. They’re "intentionally" keeping a release date very, very vague.
“It is the largest R&D project EA has ever undertaken in terms of total dollars that we expect to spend bringing the title to market,” EA CFO Eric Brown said at the Janney Capital Markets’ 2010 Consumer Conference, reports .
"It is the largest R&D project EA has ever undertaken in terms of total dollars that we expect to spend bringing the title to market,” he added. Developer BioWare has big ambitions for their first ever MMO, with one of those being fully voiced NPCs everywhere.
"In the past, for MMOs, the type of fiction that has resonated most broadly is fiction based on swords and knights and sorcery, et cetera." Star Wars is a unique property that can move through the decades with little fear of losing popularity.
"Star Wars is analogous to that — instead of the swords, you have the lightsabers; instead of the knights you have the Jedi — we think it’s a fiction that does very well, we think it’s a fiction that spans the decades,” explained Brown. Most people know Star Wars.
"We think it has very broad appeal.” EA is confident all their cash is well spent as BioWare “is one of the highest-rated studios in terms of quality overall.” The Old Republic will be at E3 with official broadcaster G4TV planning 30 minutes of .
Check out the reveal trailer that sparked this Star Wars MMO among fans...