Sony wants Move support on PCs?

With all of the hype surrounding crazy Kinect projects on the PC, it seems Sony wants to get in on that action, as hinted at in a GDC panel description.

The online description for SCEA Senior Developer Support Engineer John McCutchan’s GDC lecture “Update on PlayStation Move Development” refers to ”the new Move Server project that will make it possible for academics and hobbyists to develop software using the PlayStation Move controller on their own PCs.”

The issue here is - are there any PC hobbyists clamoring to use the Move, or is this Sony attempting to manufacture interest where there isn’t any.