They called on fans to "not perpetuate it" and are "keeping track" of leakers. They warn people aren't aware of "potential repercussions" of their actions.
Videos of the campaign in Gears of War 3 have hit the likes of YouTube after a pre-release version was leaked online. Epic Games are already known to be in contact with various law enforcement agencies to help find those responsible.
"We're extremely diligent about getting that stuff taken down and issued a call to fans to not perpetuate it... and just keeping track of those who do," said executive producer Rod Fergusson. Video posters are sending up red flares that Epic keep tabs on.
"I don't think everybody's aware of the potential repercussions of those types of actions." The studio has already warned that the leaked version is far from the finished product. "This content is not from a final build and is not representative of what fans will enjoy when the game launches worldwide on 20th September 2011," they said at the time.
"It's people choosing to ruin their own experience," said Fergusson.
"I get people going, 'oh no, I just watched this thing on YouTube and it's totally given away something'. And I go, 'well, why did you go looking and why did you watch it?'" Have you ever watched a video clip knowing it'd spoil something big for you? Like moths to flames.
Gears of War 3 releases exclusively on Xbox 360 September 20th.