EA CEO John Riccitiello declared. "...Head-to-head with Call of Duty in Q3, we have the superior game engine, a superior development studio, and a flat out superior game. Our goal is to significantly gain share in the huge FPS category and to put the other team on defense."
Football analogy aside, Riccitiello stated that it was almost EA's duty to match up against Activision, and there will be a no-holds-barred battle, and Battlefield 3 will set the tone: "A lot of people are telling us they want to play this game on day one. This game is designed to take that game down. If you’re looking for a battle of the titans – Red Sox vs Yankees… Microsoft or Google – and what the tip-off point is for this holiday season, this is it."
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