The franchise is an "all-time seller" says SEGA. Europe has become the publisher's biggest boxed game market thanks to FM2011's performance.
The football management simulator has now sold 690k units in Europe and the US for PC and PSP. The title has in fact edged SEGA's European arm beat its US and Japanese markets. For the first nine months of this fiscal year they sold 5.95 million games in Europe, 5.77 million games in North America and 1.9 million in Japan.
"As ever we are fortunate because we’ve had Football Manager, which is only just getting started in the US,” SEGA European chief Jurgen Post. “If the US had a title like Football Manager, then our sales would have been the same. Sometimes the US sells a few more copies than us, sometimes they don’t. There’s always a big competition.”
“Football Manager 2011 is in line with previous releases in the series. But if you include download numbers then it’s slightly going up. We’re really happy with that. This is one of those titles that is an all-time seller.” Do you play Football Manager 2011?