Harrison stated in the interview, ”At this trajectory, if you extrapolate the market-share gains that they are making, forward for ten years - if they carry on unrestrained in their growth, then there’s a pretty good chance that Apple will be the games industry.”
Harrison pointed to Apple’s current domination in the iOS handheld devices and said, ”You’ve got iPhones, iPads, iPods, which are all part of the same ecosystem; the speed at which Apple sold 15 million iPads is phenomenal. And the number one activity on an iPad, according to some reports, is games, and I think that will only continue.
“The fact that the consumer purchase and discovery mechanism is so well integrated – you see something on the App Store, you click a button, the product delivers to your device. That end-to-end shopping experience, if you want to call it that, has been so elegantly built by Apple and they will continue to refine it.”
Harrison also thinks that physical consoles will go the way of the do-do and give way to browser-based gaming, ”If that console, physical device goes away that’s fine but that doesn’t mean that PlayStation or Xbox as brands go away. It could be that the game and browser of the future is powered by PlayStation, or powered by Xbox Live or Nintendo. I think that that’s where you’ll see the battleground: not necessarily putting boxes full of chips and hard drives into your living room but giving you a storefront, navigation, discovery, a business model and user-interface.”
“There is undoubtedly a generation of kids alive on the planet today who will never purchase a physical media package for any of their digital entertainment.”
Do you think Apple will rule gaming in 2021? Let us know.
