RIFT has said that they don't need ten million subscribers to be successful.
Speaking to Strategy Informer, Cook mentioned how focusing on serving the community was more important."It's been six years since WoW, and we've not even seen a pretender to the throne," he explained.
"I think people are coming to realise that... for us we don't need ten million subscriptions, we just need enough."
"We just want to value our community. The Beta was about testing how quickly we could respond to what THEY were doing, or what THEY were asking for."
Cook cited some of the more 'old-school' MMO's, such as Everquest, Ascaron's Call, Dark Age of Camelot as examples their more hands-on approach.
"We knew that those communities were small and dedicated, and those games got to exist for a long time, not on 10 million users, but they had modest numbers and still got to exist forever, everyone still got paid, and we all got to work on what we loved to do."
"We need to value the community like the old days," he said.
RIFT has already begun it's 'Head Start' period for pre-order customers, but it officially releases on PC in North America on March 1st, and March 4th in Europe. Stay tuned for more coverage, and you can read our interview .