The relaunch comes ahead of Max Payne 3 releasing which has heavy multiplayer emphasis with crews, that which will be tied-in to Grand Theft Auto V's online play.
The new iteration gives us a "custom personal Social Club user profiles," with an all-new Friends system with public and private messaging. Facebook and twitter integrated.
Below are the highlights of the new:
• YOUR SOCIAL CLUB PROFILE PAGE
Get in there and personalize your own Social Club profile page, complete with status updates, a display of your recent stats and accomplishments across your linked Social Club enabled games, and proper Friend linking with a Wall that updates your Social Club activity and lets you cheer and jeer your mates here at Social Club, as well as easily plan multiplayer sessions or whatever you'd like.
Our ardent Newswire commenters will also notice that you can now click on a Social Club member username in comments, and you'll be transported directly to the profile page of that person. Once CREWS registration launches this Wednesday, you can then recruit one another into Crews to team up for Gang Wars or do battle against one another in Team Deathmatch to be revved up for Max Payne 3 Multiplayer on day one.
• UPDATE YOUR ACTIVITY FEED
Keep tabs on all your Friends latest accomplishments via your real-time activity feed. With the release of Max Payne 3, you'll be able to let Friends know each time you've unlocked a Trophy/Achievement, throw down the gauntlet for a multiplayer session, or see when a friend has added a new soldier to their CREW (come Wednesday). Head to your profile page now at the main Social Club dashboard to get started.
• ADD YOUR FRIENDS
You can search and add Friends that are current Social Club members and also find, import and invite mates from your Facebook, Twitter and gaming accounts too. Whether it's to join you to attend the latest Official Social Club Multiplayer Event or to make sure you've got strength in numbers for your Crew - you can now easily recruit up.
• LINK IN & LOG IN WITH FACEBOOK OR TWITTER
You can also link in and display your other profiles from Facebook and Twitter (as well as your PlayStation Network IDs and XBL Gamertags) direct to your page and starting Wednesday, you'll be able to share Social Club activity from your Wall to those networks. For new members, we’ve even enabled Social Club account creation (and sign-in for existing members) using your Facebook or Twitter username and password.