"the lowest cost MMO." Microtransactions won't be 'punishing' to the player base.
Guild Wars 2 is "one of the best values in gaming, period," declared O'Brien. The microtransactions would focus only on "non-essential" and "convenience services" for those who want them.
His studio will remain transparent with the Guild Wars 2 community, he affirmed, and wouldn't go sneaking in game altering perks for those who pay.
"We’re really focused on creating the highest-quality MMO, not the lowest-cost MMO,” said the ArenaNet president.
“I think Guild Wars 2 is one of the best values in gaming, period. Where else can you get this many hours of enjoyment, of content, of polish, of replayability, for $60?"
“Creating a microtransaction system that doesn’t upset or alienate your player base is straightforward, once you clearly define what’s in-bounds and what’s out-of-bounds.” Those 'bounds' are defined as "non-essential additions to the game and convenience services.”
There are also plans to implement its own real money trade system for players so those dirty gold farmers don't get a slice of the pie. It takes "power away" from those types who "lie, cheat, and steal to make that profit."
Check out thebetween Mike O'Brien and VentureBeat. Guild Wars 2 releases this year.