Microsoft unveiled the price of the Xbox One at the pre-E3 press briefing - sort of. Don Mattrick announced that there would be a "Day One" exclusive premium Xbox One running at $499.99.
The Day One Xbox One features a unique, limited edition controller and free DLC for the following games:
* Ryse: Son of Rome - Exclusive multiplayer map and sword with bonus attributes.
* Forza Motorsport 5 - Access to four cars tuned to the top of their class.
* Kinect Sports Rivals - Exclusive sporting equipment that separates your Champion from the rest of the world.
* Dead Rising 3 - Exclusive Frank West and Chuck Greene Tribute Packs with bonus attributes.
Gamers would also get an Xbox One "Day One" Achievement, the first of the "meta" Achievements for the system. The console is now available for preorder from major retailers.
Analyst Michael Pachter stated the console manufacturing cost is around $329, so it may be that the standard Xbox One will be $399.99. Stay tuned.