It seems no one at the British tabloid The Sun has ever played video games, at least in their tech department, because the paper has listed Sarif Industries, the fictional cybernetics company in Deus Ex: Human Revolution, as a real one.
Maybe Eidos Montreal made the game’s viral marketing site www.sarifindustries.com a little too real, since the paper stated that the company developed a new cybernetic eye. All of this, of course, is fictional.
The other recipients of cybernetics were actually quite real, including Carol Kasyjanski and film director Rob Spence who’s glass eye was removed and replaced with an actual camera-eye, as seen below.
However, The Sun really should have known Sarif Industries doesn’t exist. (At least, not yet.)