Gearbox Software’s sequel Borderlands 2 has earned a special place in 2K Games history as their ”highest selling release” with over 8.5 million sold. This was attributed to all the add-on content post launch.
Take-Two CEO Strauss Zelnick said it was a ”prime example” of how add-on content can ”generate substantial revenue” over extended periods. Likely to repeated with Borderlands 3.
So far there has been no official confirmation that Borderlands 3 exists from neither Gearbox Software nor 2K Games. It would be foolish for them not to return to it.
”Borderlands 2 is a prime example of how we are able to generate substantial revenue and profits from add-on content over an extended period,” explained Strauss Zelnick, during the recent earnings call.
”In the 16 months following the title launch, we released nine substantial downloadable offerings, dozens of smaller character customizations, and we have plans to release more downloadable content in the coming months. This is an addition of package good, add-on packs, and most recently, a Game of the Year Edition.”
Borderlands 2 had a Season Pass but even that failed to ultimately include every add-on.
”The popularity of add-on content for Borderlands 2 is an important contributor to the title’s becoming the highest selling release in history of 2K with more than 8.5 million units sold-in to date,” continued Zelnick.
DLC for Borderlands 2 has included all-new areas, a new Vault Hunter, new loot, new customisations and just general craziness. Borderlands 3 will release for PC and next-gen, but will it bother with Xbox 360 and PS3?
