Andrew Wilson, the new CEO of Electronic Arts, has revealed that EA plans to get much more heavily involved in the eSports scene. "As a company, we believe this is something that’s going to continue to grow," he told Red Bull in published yesterday.
"We have some ready-made franchises for this in our sports properties," Wilson went on to say, "but we also have a number of other franchises that people may not typically think about as eSports opportunities, but we think there might be an opportunity in the future, so it’s something that you’re going to see more of from us."
When asked if he thought that eSports could grow to rival traditional sports in popularity amongst the gaming community, the CEO was optimistic. "There are channels in other countries dedicated to this, so I don’t have to be Nostradamus to predict that that might happen for us as well (in the US). The reality is that the games are amazing. The visual fidelity is phenomenal. The storylines that come through are amazing. The heroes and the villains that evolve from team to team are compelling. I see no reason why we wouldn’t follow in the footsteps of what some of our gaming community in other parts of the world have started."
Andrew Wilson was appointed Chief Executive Officer of Electronic Arts in September 2013.
Electronic Arts to get more involved in eSports, says new CEO Andrew Wilson
11 April 2014 | By Nick Horth