Sales. They're good for everyone. We don't mean the 'discount' kind necessarily, but they certainly do help. We're talking about solid sales numbers. Units shifted. In the case of Sega, Total War: Warhammer has put them back on the map - and they're hoping that momentum will lend itself to more success further down the line.
Managing to ship over half a million units in the first three days meant Total War: Warhammer was a break-out success for Creative Assembly. They've been putting out Total War games for years, but something about the licensing of the Warhammer franchise meant big business. Persona 5 likely helped a lot, too.
Hoping to ride that wave of profitability, Sega hopes to breathe new life into its 'major IPs' in the future - according to its Road to 2020 business forecast. Mentioned within the report, Sega specifically stats their plans to "Reinforce various UP measures including reutilization of dormant IPs, in addition to existing IPs".
Rather than seek to buy out and fire up long-lost franchises from other companies, it seems Sega wants to bring back some of its classics. Noteworthy thoughts on this come from the various compilation re-releases the group has put out following the demise of their last console - the Sega Dreamcast. The platform gave birth to Space Channel 5, Jet Set Radio and Crazy Taxi - all of which have been ported to numerous platforms in recent years. Despite announcing a localized version of Phantasy Star Online 2 years ago, the title never arrived. Within the report, it's logo it present in a section that mentions the need to expand its overseas publishing efforts are to create more global hits - that's a tasty hint.
Hopefully this means Sega will continue looking into bringing these classics back in more ways than simple remasters or re-releases. Jet Set Radio recieved the HD treatment a number of years ago, but even its sequel - the Xbox exclusive Jet Set Radio Future - has remained firmly locked to Microsoft's entry machine. The world wants a sequel, Sega. We're sure of it.