Ubisoft is not all too keen about Steam anymore, if their recent comments about the company are anything to go by. Chris Early, Ubisoft's partnerships & revenue vice president described Steam's game market model as "unrealistic".
This goes well in-line with Ubisoft's recent tactic of selling their games on Epic and UPlay only, avoiding Valve's legendary marketplace altogether. This has resulted in more people adopting UPlay as a permanent gaming platform, which works wonders for Ubisoft for reasons that should be obvious.
"It’s unrealistic, the current business model that they have," said Early about Steam. "It doesn’t reflect where the world is today in terms of game distribution."
Since Epic Games Store has been attracting ill will from people who are invested in Steam and other aspects of video gaming culture that Epic does not seem to represent, it's clear that they'll be more interested in using UPlay to purchase Ubisoft games instead of getting them on Epic.
In turn, this means Ubisoft gets 100% of the profits from selling games, whereas Valve takes 30% off right off the bat if their games are sold on Steam.
While there's no way of telling if more publishers and developers will rail against Steam in the future, we suspect that may well be the case. Stay tuned for more as we get it.