Alice: Madness Returns Summary
American McGee has fired up his Alice: Otherlands Kickstarter which aims to secure the films rights to the IP so Spicy Horse can produce some animated shorts. Ultimately they want to produce a feature film.
They cancelled their Oz Action Adventure project in order to try their luck with convincing backers to pledge for more Alice, although this isn't a video game project. It could go 'The Animatrix' route.
American McGee's Kickstarter campaign for an 'Oz Action Adventure' has been terminated early. With 20 days left it had achieved just 15% of its $950k goal, and trending suggested only 30% funding by the end.
As it wasn't going to be a success, McGee decided to gamble even further by ending it now and launching another Kickstarter to "campaign for the Alice films rights" instead.
American McGee is currently leading Spicy Horse on OZombie, their Kickstarter project which $950k isn't going to be enough to see completed but it's enough to, well, kick start it. What about Alice?
McGee tells us he'd love to throw Alice into her own Kickstarter but "being realistic" about the legal hurdles, he decided to pursue OZombie. He's "confident we'll get something worked out".
Publisher EA holds the rights to American McGee's Alice, a darker and crazier spin on Alice in Wonderland. McGee has taken to Facebook asking if fans would chip in their pledges if he could get the IP back.
The last entry was Alice: Madness Returns in 2011 which didn't perform well commercially. Earlier this year McGee remarked EA has 'mis-marketed' the game, before shortly retracting his comments.
Alice: Madness Returns was published by EA who "tricked" gamers into thinking it was a bloody horror action game, and not just a dark and twisted journey down the rabbit hole, said American McGee.
However the creator would now like to 'take back' his criticism of EA as his publishing partner for Alice: Madness Returns. McGee was surprised his words "ignited a firestorm" and irritated EA.