Football Manager 2010 Latest News

SEGA hails UK internal studios as "bedrock" of their business

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Total War's Creatively Assembly and Football Manager's Sports Interactive are the tops for SEGA, says Europe boss Gary Dunn. Both "outperforming" their plans.

The studios are "on top of the game," and are "very integral" to SEGA profitability. CA seen as "jewel in the crown" of SEGA - has "consistent highest quality".

SEGA focusing on Football Manager, Total War and Sonic series

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Publisher SEGA will be sticking with its "three pillars" to ensure they have a "healthy and profitable" future as a "successful, medium-sized" outfit.

Their 'aces in the hole' are Football Manager, Sonic and Total War with the first two seeing releases this year. It's about "sustaining" their position.