In the latest cross-promotion deal for a racing game, the 2014 Ford Mustang has been released in a DLC update for Need for Speed: Rivals. Owners of the game can start racing the soon-to-be released Mustang as of today.
Ford product licensing manager Mark Bentley issued the following statement:
“We worked closely with the development team at EA to provide them with engineering data for the new Mustang, several months before we showed it to the rest of the world. Computer design models enabled the game developers to create an accurate representation of the new Mustang before it goes on sale.”
The announcement comes after Gran Turismo 6 debuted the new . Gamers should expect similiar promotional deals in the future as this practice seems to be becoming quite popular.