The boss ”can’t wait” for us to see next year’s instalment. Kotick also laments not snapping up Blizzard in ‘95 for $7m - ActiBlizz cost $19bn.
The big publishing boss concedes that ”if you’re going to make a commitment to doing something original, the odds are that you’re not going to get it right on the first chance,” and vows they’ll be ”sticking with” DJ Hero.
”I think DJ Hero is a really innovative product,” he told Game Informer. ”I can’t wait for you to see next year’s. That’s the thing; we’re sticking with it. We’ll stick with it and get it right. But it’s going to be less games, better games. That’s our strategy.” We hope so.
Remember all that big noise about Activision and Blizzard merging? Well back in 1995 he called a deal to buy the Warcraft developer for $7 million ”insane”, speaking with Davidson & Associates over some meal. They had just paid the sum for Blizz.
”That year Activision probably had 60 million in revenues. They said they paid seven million dollars for Blizzard. I’m like ‘Are you out of your minds? They’re like a contract developer! They have Warcraft but what else do they have? You paid SEVEN million! That’s insane!” he told Game Informer, reports Joystiq.
”I was talking to Mike Morhaime the other day and I said, ‘You know, I could have bought you for seven million and instead it was seven billion.’ He said, ‘Yeah, could you imagine if I had just held out for the seven billion instead of the seven million?’”
The acquisition deal went for nearly $19 billion instead, meaning Activision now commands stellar licenses like Warcraft, StarCraft, Diablo and anything new Blizzard cook up. Wish you had some $7 million in pocket change back in ‘95, videogamer?
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