In a keynote piece EA's Chip Lange has declared there's "no replacement" for the traditional board game, even in this spiralling digital age.
He explains that board games shouldn't be targeted for extinction and succession but rather employ a "partner strategy." Digital board games are no piece of cake.
Lange adds that its "way harder than you might think," developing a videogame with this strategy.
"You just can't replicate that time-honored tradition, and we don't intend on trying."
"There is no point in treating this as a replacement strategy, but as a partner strategy," continued Lange. "I genuinely believe that just about everybody who buys one of our products will have these board games in their closet and a large part of our marketing program is driving people back and forth between those two different play styles."
One thing's for sure there's a hell of a lot less tidying up to do with video games, the designated banker can finally scoot away like the rest.
"We don't want to create a Monopoly game that is unfamiliar, nor do we want to replicate the board-game experience. We realize the design challenge, and that's why we're putting world-class development organizations onto these games."
Clickto read Chip Lange's full keynote article.