Wanting their own slice of the digital distribution pie Dell have opened the virtual gates to their own online service portal.
They offer top videogame titles from big publishing houses already with DRM-free music and business software applications as well ”from one convenient location.”
”Consumers are very accustomed to downloading music and movies online but many are still buying shrink-wrapped software,” says Dell Europe’s David Clifton.
”We’re now offering customers the choice to purchase the music and software they want, and download it direct to their PC from one convenient location.”
Dell have done the clever thing and branched out to music and software and not just gone for videogames alone. With staunch services like Valve’s Steam and other well established vendors like GamersGate pumping out digital game copies it’s going to be hard for Dell to pinch market share.
While the digital distribution revolution is a wonderful thing, when are these publishers going to get it in their heads to bring the costs down?
Tomb Raider: Underworld for £34.99 on PC with no disc? Pay £10 less and you could have a boxed retail copy with free delivery from GAME in the UK - though alarming they too offer a download copy for - you guessed it - £34.99.
This calls for an ‘OMG WTF?!!??!’ situation me thinks… how about you?
Source: MCV
