Sony has responded to the rather unprecedented attack from a publisher, saying they see "positive growth" with brand PlayStation, and enjoy "healthy" connections with publishing partners.
"PlayStation has tremendous momentum coming out of E3, and we are seeing positive growth with more than 350 titles slated to hit across all our platforms, including many anticipated games from our publishing partners," said Sony man Patrick Seybold.
"We enjoy healthy business relationships with and greatly value our publishing partners and are working closely with them to deliver the best entertainment experience."
Activision big boss Bobby Kotick warned that unless Sony begins to seriously consider lowering their price points for the PlayStation hardware, it may not be feasible for the publishing giant to continue support in a few years time.
"When we look at 2010 and 2011, we might want to consider if we support the console," said Kotick. While dismissed generally as sabre rattling, he nevertheless strikes a chord with consumers who want a lower entry point to the PlayStation 3.
Since the marriage between Activision and Blizzard, the publisher has become the largest to exist in the videogames industry, so they have clout to throw around if they want to. This looks to be the first such exercise of power, it's doubtful it will be the last.