"new and intriguing".
There's a "buzz of excitement" coming out of the game's beta tests, and Ubisoft are confident it will set up "as a key brand" among fans.
"We are very aware of the recent performance of RTS games on PC and consoles, so we have a challenge ahead of us,” said Ubi senior brand manager Phil Brannelly, speaking with . Everyone could use cheering up after Command & Conquer 4 fell flat.
"There are some established RTS brands out there struggling to maintain their past glories but we see that as an opening for people wanting a new and intriguing experience." RUSE is all about deception and luring opponents into their own demise.
"With strong marketing and a buzz of excitement present after the beta tests, we’re confident we’ll reach our planned numbers and establish Ruse as a key brand in the RTS genre,” continued Brannelly. The RUSE beta racked up over a million downloads.
"We are very excited about the launch of Ruse following a hugely successful open beta test. Feedback was great and the team is adding the final touches based on those comments to create a very unique offering.” RUSE releases on Xbox 360, PS3 and PC September. Check out the gameplay trailer below.