China’s Ministry of Culture is to ”criticize and educate” any who use ”vulgar” ads to fuel their campaigns. Apparently an ‘adult video star’ is a big no.
It’s all developer 9you.com’s fault for hiring Sola Aoi, a Japanese ‘adult video star’, as the spokes model for Warrior OL. It’s also possible the Ministry of Culture was incensed and determined to protect their domestic market of ‘adult stars’ from outsourcing…
The new regulation is expected to kick in August 1st. China’s online games market is predicted to haul in $4.5 billion this year in revenue. The trend began when online game Dahua Xuanyuan used famous art model, Zhang Xiaoyu, as its spokesperson.
Using porn stars for ad campaigns is one thing, but to use Japanese porn stars… that’s just going too far buddy. China won’t put up with your shenanigans any more.
Source: VentureBeat
