The 2nd game has granted them ”an opportunity” to seize their place as a ”true triple-A” among IPs. They don’t rival GTA or Halo ”at this point”.
”To be honest, I’m not sure we’re there yet,” Pannell told Eurogamer in an interview, asked if Assassin’s Creed carries the same large presence as Grand Theft Auto does.
”But I don’t see any reason why we shouldn’t get there at some point in the not-too-distant future. That’s about longevity and building decent products, properly marketed, and getting the name out there.”
”I believe with the success of Assassin’s 2 we have now got an opportunity to position ourselves as one of the true triple-A blockbusters. Are we as big as things like GTA and Halo and things of that nature? Possibly not at this point.”
”But I think we are uniquely poised now as a property, as a franchise, to certainly consider ourselves one of the must-have games whenever a game launches on Assassin’s Creed in the franchise.” Assassin’s Creed 3 is not due out this year or in 2011 - fans will have to wait until 2012 arrives for the next full instalment.
”It’s fair to say Assassin’s 1 promised a lot and slightly under-delivered in terms of gameplay. Assassin’s 2 promised even more and actually this time delivered on it. And I believe quality of the game will be a fundamental part of positioning ourselves in that blockbuster franchise space,” continued the UK marketing boss.
”As marketing director, it’s part of our role and responsibility to position it from a consumer point of view as one of those big blockbusters through decent marketing campaigns. One thing we’ve been doing already is advertising Assassin’s: Brotherhood on TV this summer, three or four months before launch. That only helps position it in consumers’ minds as, ‘This is a big game I need to consider as one of the true blockbuster franchises’.”
Assassin’s Creed: Brotherhood releases on Xbox 360, PS3 and PC November. It’s not a full title in the series, it’s AC 2.5 if you will, much like Vice City and San Andreas were not Grand Theft Auto IV and V respectively.
Can you see Assassin’s Creed joining the ranks of the ‘must-haves’ like GTA?
